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Email Marketing Strategies

Send e-mails that reach the inbox, get opened and lead to action.

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About this course

Send e-mails that reach the inbox, get opened and lead to action.

Each lesson combines a short video, a worksheet and a quiz, so you can check your progress as you go. Learn at your own pace and come back to the material whenever you need it.

Key topics

  • Improving your email strategy

  • Deliverability

  • Designing marketing emails

Lessons

  1. Getting into the inbox

    Lists, authentication and avoiding the spam folder.

  2. Writing and designing emails that get clicks

    Subject lines, layout and calls to action that work.

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