A guide to remote teams
Blog and SEO: a long-form article series that doubled organic traffic for a payroll software company.
Selected writing
A selection of articles, campaigns and web copy written for clients across many industries.
Recent projects
Healthy cooking blog
Blog and SEO: weekly recipe posts with search-friendly headlines for a Beirut food brand.
Spring collection launch
Campaign: headlines, emails and social posts for Dalal Clothing's new collection.
Ramadan food-basket appeal
Campaign: a fundraising appeal for a food bank that beat its target by a third.
Fintech start-up website
Website copy: product pages that explain a complex payments service in plain words.
Boutique hotel in Batroun
Website copy: warm, inviting room and dining pages that lifted direct bookings.