I work with founders, creatives and small business owners
I help them break through overwhelm, find clarity and build systems that support steady growth. Strategy should not be confusing, and running a business can feel lighter than it does today.
Clients across Amman and the region
Twelve years in marketing and operations before I started consulting
My story
I spent twelve years in marketing and operations roles in Amman and Dubai, the last four as marketing director of a regional tech company. Along the way I noticed what I enjoyed most: helping people simplify complicated problems and move forward with confidence.
In 2014 I started working one-to-one with founders. Since then I have helped more than 120 clients clarify their vision, strengthen their offer and build a business that feels right.
My values
Principles that keep the work clear
Four principles shape how I work with every client.
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Clarity over complexity.
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Empathy drives impact.
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Simplicity scales.
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Integrity matters.
