White Friday starts soon

Our biggest sale of the year is almost here

Doors open soon: up to 75% off cameras, laptops, headphones and smartphones. Set a reminder so you don't miss a deal.

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Shop by category

Jump straight to the deals in each department.

Smartphones

Flagship and mid-range phones at their lowest prices of the year.

Shop phones — Smartphones

Laptops

Ultrabooks, gaming and work laptops with big markdowns.

Shop laptops — Laptops

Cameras

Mirrorless and compact cameras for every kind of shooter.

Shop cameras — Cameras

Headphones

Wireless, noise-cancelling and studio headphones.

Shop headphones — Headphones

Early White Friday deals

16 products

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A slim smartphone with a rose-gold frame and dark screen standing upright

EvoTech S5 Smartphone

AED 359

A slim everyday phone with a 6.1-inch screen, dual SIM and a rose-gold frame.

A deep red smartphone lying face down showing its triple camera

NexGen R3 Smartphone

AED 399

A deep red phone with a triple camera, a 5,000 mAh battery and 128 GB of storage.

A closed thin white notebook computer lying on a dark surface

SwiftFusion Air Notebook

AED 459

A light white notebook for school and browsing, with a full-day battery.

A black headset with a boom microphone under soft red light

NexaTone Gaming Headset

AED 829

A wired gaming headset with a flexible boom microphone and surround sound.

A compact black camera seen from the front on a dark background

CamElite V10 Compact Camera

AED 859

A pocket camera with a 1-inch sensor and 4K video, made for travel and family days out.

A closed slim dark grey aluminium laptop lying at a slight angle

AeroSync Elite 14 Laptop

AED 859

A slim 14-inch aluminium laptop weighing 1.2 kg, with all-day battery life for work on the move.

A black laptop with a red backlit keyboard

QuantumEdge G7 Gaming Laptop

AED 919

A gaming laptop with a 165 Hz screen, a dedicated graphics card and a red backlit keyboard.

White wireless headphones resting on a black headphone stand

SonoWave Wireless Headphones

AED 1,099

Light white wireless headphones that fold flat, with 30 hours of battery and fast charging.

Why shop with us

Shopping made simple

Free shipping

Free next-day delivery in Dubai, Abu Dhabi and Sharjah, and two days to the other emirates.

Secure payments

Pay with card, Apple Pay or Google Pay, or split your order into four payments.

Order tracking

Follow your parcel from our Al Quoz warehouse to your door, with SMS updates.

Easy returns

Return any unopened item within 14 days, and we collect it from your door.

Customer reviews

What shoppers say

I ordered a laptop on Thursday night and it was at my office in Business Bay on Friday afternoon, at a better price than the mall.

Ammar Al Falasi Bought a laptop

The camera came sealed with the UAE warranty card, and the team answered my questions about lenses on WhatsApp within minutes.

Hessa Al Suwaidi Bought a camera