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The spring and summer lookbook is live

Brand enquiries

About me

Fashion and lifestyle creator, stylist and storyteller.

Hi, I’m Tala

I started sharing my outfits online while studying fashion design, and what began as a hobby has grown into a community of more than a million people.

Today I work with fashion, beauty and lifestyle brands on campaigns, shoots and collaborations, and I share practical styling advice for real wardrobes and real budgets.

My style? Timeless pieces, one bold accent and comfort above all.

Tala choosing a cream blouse from a clothing rail in her studio

Brands I have worked with

Atelier Nawal Rimal Abayas Sadaf Beauty Kanz Eyewear Bayt Al Harir Maison Yasmine

@talamurad

Daily outfits, behind-the-scenes from shoots and my favourite finds.

Follow me on Instagram
A woman with auburn hair in a red-orange blazer at a cafe terrace
A linen dress, straw bag, sandals and sunglasses laid out on a bed
A woman in a cream trench coat and black boots walking past a pastel facade
Hands holding a coffee next to a sketchbook with fabric swatches
A hand with gold rings holding tortoiseshell sunglasses over a cream sweater
A woman in a red-orange midi dress walking down old stone steps

Let’s make something beautiful

Get in touch